Sell The Miracle of Accelerated Death Benefits

Since I first entered the business in college, I’ve sold life insurance. I sold the “miracle of paper and ink" and I was proud to do so. You may have heard or read that only life insurance can create an estate for pennies on the dollar, or that permanent policies also create an additional nest egg that can be used for various purposes throughout a person’s lifetime. Life insurance was, is, and will always be one of the most wonderful financial tools in the world. Many of my readers have presented death claims to their clients or have even had the experience of a death claim in their own family.
 
Few things solidify your position in the insured segment of the financial services industry quite like delivering a check to a client's beneficiary. But to be the full service professional, we need to make sure that we cover and protect the client from other "financial hazards," such as: disability, sickness, financial emergencies, inflation, old age, the high cost of health care and the planning for retirement income. I am proud to say that our industry has done a fine job living up to our responsibilities and guarantees. There was a shortfall with life insurance in the “old days," but it has been addressed. Please read on…
 
As you know, in the past (and sometimes still today) the only way a death benefit could be accessed would be for the insured to die. Because of medical advances, a person can suffer a heart attack, cancer, stroke, and more and still continue to live. In some cases, this has the potential to be a double edged sword. The medical advances kept the patient alive, yes, but in many cases drains their cash. Same holds true when a person can't perform 2 or more of the activities of daily living (ADL's). But there is an answer.
 
Today, many companies will pay the death benefit early, or accelerate the death benefit, if the insured has either a critical or chronic illness. The amount the client will receive varies by company and age of the insured. The policies can be term or permanent, fully underwritten periodic premium, single premium, or also simplified issue, with some carriers offering return of premium riders. This is just what America has wanted and needed. Truly dollars that can be used while living.  

​Think about it, a life insurance policy where you don't have to die to collect. Don't you think your clients should learn about these types of policies? Don't you think they should learn about it from you? If so, give us a call at 1-877-844-0900 and we will present you with the menu of companies and products that we handle. It's time to spread the word.

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Until next time… good selling!
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Raymond J. Ohlson
Founder & Retired CEO
Ohlson Group
​1-877-844-0900