A king tide is a colloquial term for an especially high spring tide. It is not a scientific term. King tides are the highest tides. They are naturally occurring and predictable events. You might wonder what got me to this topic.

Well, I sat down to work at my South Carolina office and looked at all of the reeds and debris on the beach. The tides came in dangerously high. They approached the new dunes developed by nature and the new snow fences erected after Hurricane Matthew. The waves are exceptionally high, and there is a small craft warning. As I am writing this, I see people walking the beach undeterred. All will look okay in a couple of days but there is, and will be, additional beach erosion which lowers our guard against a major storm. So, what does any of this have to do with the financial services business? Please read on.

Years ago, I published my second book, “Waves of Change” and wrote regarding changes to our business, personal and family lives. I am continuing that concept with “King Tides.”

The King Tides are changes that are happening to our industry, the consumer, the economy and world events. Like the tides, they are predictable and we at Ohlson Group have been watching and have the protection that you need and the opportunities to ride the waves to prosperity and good times. Simply put, all areas of marketing, research and education are changing. Consumers are getting the info they desire online. They view your website as ”who you are.” We can take you into the digital world while continuing to embrace the four pillars of service, credibility, integrity and profitability.

So, looking for answers, more income and more fun? Call and find out why agents from coast to coast continue to refer to us as... a different experience.

For many of us, these two tasks go hand in hand. We make great New Years resolutions but sometimes, life gets in the way. I have found that old ideas and habits can get in the way of following through on new New Year’s resolutions. But there is good news… spring is around the corner.

Why not get a jump start on your spring cleaning and start now?! Maybe it is time to get rid of some of the old habits and ways of doing business that got in the way of your New Year’s plans. Or cleaning out that desk, file folder, or office space? Perhaps it is time to drop your unsuccessful sales pitches or marketing tactics. Bottom line, things are moving fast. So, I will make this short and get to the point.

You might need an additional tool for your marketing tool bag. I am not suggesting that you throw out the tried and true methods of doing business, unless you know they are not working for you. I am talking about adding something new. That something new is integrating digital marketing to your arsenal. We have the total package and it's helped many advisors become more successful.

There is no better time to set up a no obligation consultation with one of our marketing consultants. We have spent the time, money, and manpower to get this going. Out with the old and in with the new. Test it out for yourself!

In the financial services industry, digital marketing has become a must. If you do not have an online, multi-faceted presence, then you are getting left behind. And the sad part is, you will not realize what is happening until it is too late! 

Working with hundreds of advisors per year, I have seen the pitfalls of a producer who does not have an online presence. These folks apparently cannot see what is staring them in the face: that if you do not have an online presence, your business will continue to die a slow death.

Here are things you need to be doing to continue your success in the financial services arena:

1. Have a drip e-mail system in place – with valuable content that consumers will want to view 
2. Have a website with relevant content, videos, landing pages, and blog posts
3. Utilize digital means (like Facebook and Google) to acquire new clients and prospects
4. Brand yourself digitally. Who are you? What separates you?

Today’s consumer is different than that of even five years ago. 
Today, buyers are online searching Google for solutions. They are looking up agents’ websites. They are looking at Google reviews. They are watching informative videos. Heck, they are not much different than you or me! If you are like me, you do these things on a daily basis when you buy shoes, purchase a car or compare prices on a home theatre system, etc.

What can you do to get up and running in this new era? 
Sounds expensive, right? Sounds technical and confusing? Sounds like a ton of work! Well, it can be. There are lead vendors who will tell you, “For $6,000, I can do everything you mention in those four points." It’s true. They can set up a generic website, put together unbranded videos, and send out fairly relevant e-mails to your folks on a regular basis. They may even say, “We can get you Google Annuity leads – just buy 10 and you will have success!” 

Pump the brakes! These folks are in the vendor business. They exist to sell you these products. Ohlson Group and our Safe Money Places properties are IMOs. We are motivated to help you become a better agent and close more good business. 

If you are still reading, you may wonder – what is my point? Here it is – plain and simple:

1. We have the full digital marketing package.
2. We can get real time Google user-generated leads– and they don’t cost as much.
3. We will build you an official Safe Money Places Agent website at no cost.
4. We are full of sales tips, product knowledge, and extremely ambitious! 

 
There is no reason you cannot be a part of the new generation of sales people. Age is not a factor. Nor is technological experience. You need to be with an IMO that has all of these things in place so you can go out and help more people. That is what makes Ohlson Group … a different experience!