Critical and chronic... Sounds pretty bad, doesn't it? Can the patient get well? Is there a cure or a prescription that can be taken? Of course, but let's take a closer look at what we are talking about. Read on… I was at a meeting recently and they were talking about the lack of disability income ownership in America. Sure, there is group disability in many places, but not many individual policies owned norm. We can debate the reasons, but the lack of agents that grew up with quality training are retiring. Only the career mutual carriers explain how this products work. Here is the point: Younger Americans are more worried about the critical illness that can occur and force them to lose their house, cars, etc. Why? They have very little in savings. And they see people with the critical illnesses, such as heart attacks, cancer, a stroke, Alzheimer's, etc. With a critical illness policy, you get the lump sum tax free and you're in business. Think about this: Most group disability plans have a 90 day elimination period. Hypothetically, you file and hopefully get your first disability income check in 120 days. But the question is, "How many young Americans can live for 120 days without the paycheck?" I don't need an answer... So, what are the elder statesmen in our country going to do if a chronic illness occurs? You know, they can't do 2 of the 6 activities of daily living, they don't have LTC, and they are afraid this is going to take them down. Don't you think that many of them would be better served with a single premium life policy with chronic illness accelerated benefits as opposed to an annuity? Maybe one with return of premium in the event of an emergency? There are needs staring the consumer in the face but we continue to offer a solution to a problem that is not in the front of their mind. Critical and chronic. They have the need, we have the products, and we have the training. Come on, give us a buzz at 1-877-844-0900 and let's talk. Yeah, you heard me... listen! Let's face it, most of us, including myself, like to talk. We get all excited about what we do, how we can help, and the services we offer. Unfortunately, it could be the thing that stalls sales. You see, we have to know a little bit about behavioral dynamics. We need to slow down, take a deep breath, and focus our attention on the prospect or client. Look your clients in the eye. If they are a couple, make sure you look at both and include both in your presentation. After you have given enough background to prove your credibility, it is now time to sit back, listen and build your proposal around their wants, needs, and dreams. Be prepared to offer a ham sandwich even though you were all pumped up about offering the prospect a steak. Being a proficient listener is much, much harder than being a proficient presenter. The advisor that listens first comes back with a plan tailored to the client's goals. What do you think sells better? Your proposal or the solution to their dreams? Think about it. Listen, then talk. Offer A Ham Sandwich |
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