Does Your IMO Have SCIP?

Many of you know that I registered the acronym “SCIP” many years ago. SCIP stands for “Service, Credibility, Integrity, and Profitability.” I have adhered to the concept that “SCIP” should be there for every participant in every financial transaction. Frankly, it should be there in every part of life... a perfect life, I guess. I have also written about SCIP in my books, "Until Next Time…Good Selling" and "Waves of Change." Today, I am not going to use SCIP in reference to the consumer, but to you and your IMO (Insurance Marketing Organization). Do they have SCIP? They had better, or it is time for you to “elect” another candidate. Let’s explore.

Service
Yes, we are obliged as an IMO to give you top-shelf, world-class service. But, that should be a given. The old days of “We’ll scrub your apps, do proposals, follow-up on cases”... those are givens. If we don’t do that, you are gone from The Ohlson Group, and you have probably left our “party.”

Credibility
Credibility is believability. No, not in the sense of lying or telling fibs; I am talking about being the “go-to” person/IMO for the answers and suggestions you desire. You know, are we good in helping you win the sale? Can we help you get in front of more prospects? Can we help you with digital marketing? Do we have the expertise in the areas where you seek help and assistance?

Integrity
That is telling the truth. That is not only “doing things right... but doing the right things.” Yes, like the old saying, integrity is doing the right thing even if no one is looking. That’s us in spades at The Ohlson Group. Not to brag, but I think that I am still the only IMO to have been awarded “The Eye on Ethics” award presented by the National Ethics Association. So, we take it seriously.

Profitability
WOW... we all need that. We want more, and so do you. Not just in commission dollars, but in the areas of productivity, reduction of your business costs, research, etc. And, we pay a quarterly bonus on your production... and more.

So, here’s to SCIP. Call us if you need some at 1-877-844-0900 or schedule a digital marketing assessment today.

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Until next time… good selling!
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Raymond J. Ohlson
Founder & Retired CEO
Ohlson Group
​1-877-844-0900