Doesn't that sound like a confused quarterback? Actually, it is a choice made by many of our clients and prospects. Well, at least the "go short" part.

Many have the mentality that CD's (Certificates of Deposit) are the way to go and don't want to commit for a very long time. Because of that, we see more and more 3 and 5 year products being purchased. But, as we know, everyone has access to a lot of good "short" duration products. So how do you separate yourself from the competition? You do it by telling them to also, "go long!" 

Here is the deal. No decision has to be made today, but, your client probably wants a 3 or 5 year duration annuity. This might be a MYGA, or might be a fixed index product (FIA). Ask your client if he/she thinks interest rates will go up in the future. I will assume they will say yes. Then is your time to pitch, "going long."

It's time to help your clients build the future. Show the client how they can take the short product now, like a  1035 into a SPIA later. Payouts will be higher as interest rates rise, and also they'll have an income they can't outlive. The nice thing here is that you are showing a solution for the future, but the "go long" decision doesn't have to be made today.
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Let's chat more. We have plenty of other sales tips. Schedule a short call today!

Well, the time finally came when I was asking that question to my siblings, "What should we do about mom?"

My mom has been living by herself since my dad passed away. That was almost exactly 6 years ago. My mom has always wanted to stay in her own home. It wasn't a huge place, but a nice 3-bedroom ranch with a screened porch and a small yard where she could putter around. My mom has been doing exceptionally well for a woman with a little leukemia and also legally blind. I won't even go into the heart issues that this strong 90-year-old woman deals with.

Well, no need to go into all of the details. Suffice it to say that she got sick, went into the hospital, and also spent 4 weeks in rehab. Now, we have moved her into an assisted living facility. This is a beautiful senior community and she will be very safe, has more social interaction, and all of us feel better knowing mom is in good hands.

Now what's the price for a place like this when you have certain ailments that require some assistance in the acts of daily living? Let's just say north of $5,000 per month. Fortunately, my mom and dad were frugal and she will be able to handle this, even though they did not have long-term care coverage. So, let me continue.

I have two questions for you, Mr./Ms. Advisor...

1. Can your clients handle this if they had to go into a community like this?
2. Do they have the assets and how long will they last?

I am confident that the vast majority of people could not do this. And the vast majority do not have long-term care coverage. Especially because I know it is expensive and the costs continue to rise.

But there is another answer: Asset-based coverage. A life policy or an annuity policy with enhanced benefits or accelerated death benefits if you choose a life policy. These products are perfect and should be flying off of the shelves. There is streamlined underwriting on many of these plans. Plus, we have the presentation, the products, and the training to help you help your clients. And the more help you provide, the more money you make. What a business!

So, how about meeting with your clients in a review and asking them what they are going to do about mom (or dad). Looking for help? Give our office a call at 1-877-844-0900 and we will get you up to speed on these products.