That's what we have said for years. We have had a few close calls regarding storms hitting our home on Hilton Head Island. Well, this time it hit the island head on. This "low country area" (called that due to the fact that we are below sea level) picked up 14 inches of rain and had 110 mile-per-hour wind. Thankfully, we were home in Carmel, Indiana. 
 
Water and electricity was shut off for four days, thousands of 100-year-old oak tress destroyed, docks, piers, stores, homes and boats were splintered and destroyed. The couple that owns the villa next door to us had windows blown out and suffered severe damage. Why them and not us with the damage? I think it all comes down to insurance. Let me continue.
 
No, I am not talking about flood, hurricane or content coverage -  I am speaking of "hurricane windows and sliders." We decided it was time to upgrade to hurricane-proof windows several years ago and had them installed. I hated paying the price (premium) but knew that danger (a claim) might occur and we wanted to be protected. We will be heading down to the island to begin cleanup in the yard and around the villa. But everything is standing and it could have been much worse. So what does this have to do with our business?  Please read on.
 
We have clients that feel as though they want to continue to take big risks with their retirement money and they don't have the financial back-up plan that would allow them to continue to “roll the dice.”  They need an annuity with an income rider.
 
Good times, bad times, storms or sunshine. We provide guaranteed growth and an income they can't out live. What about sickness, home health care, or the nursing home? Of course most clients don’t ever want to believe that this could happen to them. But, a chronic illness “storm” can wipe them out financially. So, no they don't want to pay the premium even though the storm warnings are out there. But, if they are not protected and the financial storm hits, someone else will have to pay for their negligence.
 
So, go out and spread the word. There is a storm brewing somewhere and it could strike at any time. We just don't know when. It is time to speak with them about asset-based annuity and life products with the chronic illness, LTC-like, accelerated benefits. There is no better time to tell our story than after the storm. And our clients all know someone that was unprotected in a financial storm.

That's right, agents don't want digital marketing. They want what digital marketing can do for them. Digital Marketing assists the agent in 3 major areas:
 

1. A digital marketing platform and process should help the agent write more business. It should result in a lower acquisition cost per sale, too.
2. It helps the agent retain his client base, which is important for today and tomorrow. Whether it's an annuity or life policy on your client, it will result in a death benefit. Digital marketing, through its retention process, should make it easier for the advisor to work with the beneficiaries and be able to retain those funds in other financial instruments.
3. Digital marketing will assist the agent/advisor in obtaining quality referred leads. As you know, not only are referred leads the best leads, they're also the most cost effective.

Yes, agents want the results of a solid digital marketing plan. Building a quality website is only the beginning. The website will be viewed as a billboard with information unless there is changing quality content that is timely and of value to your audience. We will then start to develop plans to drive people to your site. Unfortunately, it is not an overnight job. It is like everything else that we do - a process that needs strategy and tactics to ensure success.

I am very proud of the digital marketing services and support that we provide at The Ohlson Group to our Safe Money Places Agent Network members. Plus, we have enough experience in this business, along with understanding human nature, that we combine the trusted print and voice with the digital tools.

We are, and I hate to sound trite, an organization with a turn-key package. Let us show you how we can assist you in being the go-to person in your financial community. Let us show you how we can enhance your credibility in your market. Let us show you how to increase traffic to your site and fill your funnel with referred leads over time. 

One final thing... did I mention that there is no cost to you to get your digital marketing program up and running?  All we require is a significant amount of annuity and/or life business to The Ohlson Group. Give us a call at 1-877-844-0900 and let us take you for a spin down the digital highway.