The title of this commentary describes what happens after the death of a loved one. I recently lost two friends in unexpected deaths. All of the above mentioned in the title will be there for the survivors. Despair, details, and decisions all came at me quickly as it did for my family. The death impacts so many people, friends, kids, grandkids, co-workers, I could go on and on. Fortunately, in my situation, we had already discussed the possibility. I did not have a pre-planned funeral for her. But, we all pulled together and made it happen. But, I quickly went and paid for mine, which I hope is decades away. So, where am I going with this? It’s time to meet with all of your clients and ask them what they want to happen at the time of death. Find out who the “go-to” people are in their lives:
Contact the people that would be left behind. Tell them who you are, what you have done for their parents, and ask if they have questions. Give them your contact information and include them in the list of people that receive monthly drips from you. Request them on social media. And keep the ball rolling on these conversations. With your clients, ask them how they would like the finances left to the survivor:
Bottom line, you have to ask questions and discuss. This is part of the pledge we give our clients at the time of sale. This is not a product push or some grand marketing approach. It is the right thing to do and it will be so helpful to all. Have them commit their desires to paper and help them out. Then they will know that you too, are also… a different experience. Our recent holiday season got me thinking of gifts that can really make a difference. I was watching a business show that focused on the high cost of education. They also discussed the lack of basic personal finance knowledge among young people. Many young people and their parents encourage student debt. They may take responsibility for these loans with their kids, but ultimately, it’s a problem for everyone. It can be a terrible burden for the child when they graduate. Or, it can be a terrible burden for the parents when they are focusing on retirement. So, what can be done? It is often said that grandparents start to like their grandchildren even more than their kids. So, wouldn’t they want to be in a position to help pay off part of the college loans? Of course, but it seems very expensive to do unless you are using “discounted dollars.” Discounted dollars are available in a life insurance policy. The grandparent will not pay full dollars for the benefit. They either pay through periodic premiums or a single premium. And, there can be a safety valve. Many policies offer accelerated benefits if the insured needs some type of long-term care assistance. Enjoy our sales tips? Want to discuss this further? Reach out! Wow, it's already that time where we need strong visions to plan, implement, track, and adjust throughout the year. I would like for you to consider the following:
I think that I know the answers to all of these questions. Please read on… I know that the usual prescription for attaining the above goals is usually… make more calls. Of course, that is part of it. But you might just need a “digital partner” in your practice. You might also need to be part of a “national brand.” We have all of this and more waiting for the taking. First off, Ohlson Group can provide you with a best in class, personalized website. But we all know that we need more than that. You need to have traffic going to your site, right? What if we can get you 10-15 qualified digital marketing leads per month? What if your prospects and clients would receive quality print and video content pieces once per month from you? Bottom line, we have invested tons of time, money, and manpower into our programs. Our marketing consultants do more than just give you rates and commissions. We provide real-time solutions for your clients to help you obtain the sales you deserve. So, if you are interested in a new vision for your business this year, give one of our marketing consultants a call. What do you have to lose? Income? Schedule a call today. |
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