We recently hosted a seminar for some of our top agents here in Carmel, Indiana. Our featured speaker brought up a stat: "Widowed women are the fastest growing poverty group in America.” WOW! This stat really threw me back into my seat. I thought of some of my friends, whose wives were still living, knowing that their wives would not be in good shape if their husbands pass prior to them. There are many reasons for that, but the bottom line is there wouldn't be enough money to keep the wife comfortable in the world that she has become accustomed to. My friends will continue to work at something until they drop. But chances are the husband will go first and for the first time, the wife will get a hard look at the financial picture. And it will come at a hard time, with the passing. There is funeral costs, adjustments to lifestyles, any debts to pay, and many more thing she now has to consider extra in her financial spending. Oh, and what about the children? That is a whole other additive to the equation. So, how can we help the beloved widows? Read on. We have to step in and assist with dream completion. There is only one cure in most cases - the husband needs more life insurance. Yep, that is the biggest thing that he can do for his wife and family. He doesn't have enough money, can't risk it, and there really is not enough time. We have all seen this. So, give your client or prospect the tough love that is necessary. Buy life insurance and give your spouse something to remember them by. Or, do nothing and we will hear him being cursed by the wife after all the mourning and friends have left. Reality will set in, and we have the ability to make that reality less traumatic. Until next time... good selling! It is amazing to me how many people think marketing and sales are the same thing. If you are one of them, let me help you remember the differences. In a nut shell, marketing is what you do to prepare to sell. If you remember some of the old musicals, you might remember the lead people that came into town prior to the circus arriving. They got the town excited and drove sales prior to the big tent being erected. That is marketing. They sold the sizzle and created excitement! That is what we have to do in our business. But you need a lot of stuff to make it work. Let's look at some of the elements you will need…
Once all is set into motion, you will have a stream of prospects that will want what you have to offer. It takes time, but it also takes works. What's next? Give us a call at 1-877-844-0900. We will become your marketing partner, and you provide the sales. We know what we are doing. Until next time… good selling! |
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