Plan Your Work And Work Your Plan

I can't remember who first said the title above, but I know that it has been repeated for years. For many, it falls on deaf ears, as some think that they can just wing it. Well, the very greatest can wing it for a while, but as things get more complex, one starts running out of hours in the day. Or perhaps the rules change, where and it must be planned to be able to address any of the aforementioned challenges. The following is from the book "The Best of Success," compiled by Wynn Davis. "Planning is like a road map. It can show us the way, head us in the right direction, and keep us on course. Planning means mapping out how to get from where we are now to where we want to be.  Planning is the power tool for achievement - the magic bridge to our goal."

I think this sums things up pretty well. We are entering the planning season for next year, and it is time to start thinking about the plan. Income goals, market goals, digital marketing, branding, sales numbers and more. In my opinion, you need a template. You should make this as easy as possible. Therefore, I suggest that the best plan is the one year plan. You can start looking out further once you are implementing the plan. You want to keep the plan flexible and have exit strategies and plans 2 and 3. Because, as you have seen, the world changes faster now than ever before. So, that challenge also presents a tremendous opportunity. You can get there faster than your competition if the plan is ready to kick off on January 1st. The time to start is now.

As I conclude this commentary, I would like to say, I like to use the "KISS” method... Keep It Simple Stupid.

We at Ohlson Group have the tools to assist you in reaching your goals, but there has to be a plan. So, schedule a planning session with one of our marketing consultants. 

I close with the following, "Reduce your plan to writing... the moment you complete this, you will have definitely given concrete form to the intangible desire."

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Until next time… good selling!
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Raymond J. Ohlson
Founder & Retired CEO
Ohlson Group
​1-877-844-0900