I was watching one of the business shows this morning when the productivity results for December were released. Well, the number wasn’t too pretty - productivity was down by 3%... WOW. This means that even with an increase in hiring, productivity (which blends into the profits) was down. The result: having to use more people to get the same job done. It made me start to think about our business. Is your productivity down? In other words, does it take you longer, and cost you more, to get prospects and make the sale? Are you finding yourself having to go back to your clients 2 or 3 times to close the sale? Well, maybe I can help.
Many of us continue to do things the way we used to. In many cases, that would be fine. But Americans want their information a little differently today. They have a “get to the point” mentality. The world appears to have become too busy for chitchat. While I feel as though that’s a shame, I must align myself with the times. That is what we are doing at The Ohlson Group and Safe Money Places. We have developed, and are in the continual process of developing tools to make it easier to get your point across, engage your prospects, get referrals, and close the sale. Allow me to give a couple of examples: First off, we build you a new website or improve upon your current site. We will add some of the finest content in America. You will keep your independence but can brag about being a member of the Safe Money Places Agent Network. We then provide you with “dripping material” to warm the prospect up prior to your call. We arm you with consumer product and concept videos to show to your clients on your laptop or tablets. We also provide you with the accompanying factfinders and brochures to make your approach come alive. We even have scripts for many of these turn-key systems. There is a lot more… and too much to mention here. But, if your productivity is declining, then give one of our marketing consultants a call. We will get you an upgrade on your tools and bring higher profitability to your firm.
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