We recently hosted a seminar for some of our top agents here in Carmel, Indiana. Our featured speaker brought up a stat: "Widowed women are the fastest growing poverty group in America.” WOW! This stat really threw me back into my seat. I thought of some of my friends, whose wives were still living, knowing that their wives would not be in good shape if their husbands pass prior to them. There are many reasons for that, but the bottom line is there wouldn't be enough money to keep the wife comfortable in the world that she has become accustomed to. My friends will continue to work at something until they drop. But chances are the husband will go first and for the first time, the wife will get a hard look at the financial picture. And it will come at a hard time, with the passing. There is funeral costs, adjustments to lifestyles, any debts to pay, and many more thing she now has to consider extra in her financial spending. Oh, and what about the children? That is a whole other additive to the equation. So, how can we help the beloved widows? Read on. We have to step in and assist with dream completion. There is only one cure in most cases - the husband needs more life insurance. Yep, that is the biggest thing that he can do for his wife and family. He doesn't have enough money, can't risk it, and there really is not enough time. We have all seen this. So, give your client or prospect the tough love that is necessary. Buy life insurance and give your spouse something to remember them by. Or, do nothing and we will hear him being cursed by the wife after all the mourning and friends have left. Reality will set in, and we have the ability to make that reality less traumatic. Until next time... good selling! |
Archives
December 2024
Categories |