Golfing In The Financial Services Industry

I was watching the AT&T tournament at Pebble Beach this weekend and couldn't help but think about how much the game of golf has changed over the years, and how it parallels our business. It all began with legends like Bobby Jones and Walter Hagen, who played with style and grace, wielding hickory shafts and tiny blades. Then came another era, where names like Sam Snead, Arnold Palmer, Julius Boros, Gary Player, and Jack Nicklaus turned golf into a televised spectacle.

As the game progressed, so did the equipment. Persimmon woods replaced hickory shafts, and the introduction of "Big Bertha" drivers by players like Tiger Woods and Phil Mickelson marked a new era of power and innovation. Today, the heads are even larger, the shafts more flexible, and the irons boast concaved backs. Rescue clubs have become commonplace, often replacing traditional fairway woods.

But it's not just about the equipment. Today's golfers are as fit as NBA players, with coaches to fine-tune their mental game and caddies who know every inch of the course. They've adapted to the modern game.

So, my question to you, fellow "golfers" in the financial services industry, is this:

• Have you adapted to today’s game?
  
• Are you leveraging the latest tools and technology available to you?
  
• Are you staying informed about the ever-changing financial landscape?

If not, you may find yourself falling behind. Just as outdated clubs can hinder your performance on the course, clinging to old methods can limit your success in business. It's time to embrace change.

Today's buyers are savvy and well-informed. They expect a modern approach to selling, with access to information at their fingertips. Are you delivering? Utilize short videos, email drips, and quality content to engage with prospects and clients effectively.

And if you need guidance navigating this new terrain, we're here to help. Our team at The Ohlson Group has the expertise and resources to elevate your game. From consumer videos to digital marketing strategies, we've got you covered.

So, if you're still swinging with persimmon woods while your competitors are wielding "big-headed drivers," it's time to level the playing field. Schedule a digital marketing assessment with us and discover what being a part of the Safe Money Places Agents Network can do for you.

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Until next time… good selling!
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Raymond J. Ohlson
Founder & Retired CEO
Ohlson Group
​1-877-844-0900