Some financial professionals are viewing this time period as full of opportunity. Some view it as the end of an era. It reminds me of a great historical novel by Charles Dickens, "A Tale of Two Cities." Allow me to quote, as nearly as I can, the opening of this great book. "It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to heaven, we were all going direct the other way." Does this sound like our industry today? Are you a glass half full or a glass half empty type of advisor? Let's investigate… Is prospecting a little tougher? Sure it is. Between do not call lists, caller ID and the dreaded delete button response to emails that you send, it can be the epitome of a tough crowd. Seminars are getting too expensive? But does that compare to a drop in business? There are new seminars both with and without meals. But, you have to invest in yourself. Is the digital world too hard to navigate through? If you don't know how to develop a good website or content, let us do it for you. Or how about a good standing with Google and how to disseminate your info to the world? You may not be up to your full potential, unless you have an organization that will do that for you. Not feeling the love from your IMO? It is time to pick a team to place most of your business, and it should be a business that always has your back, but the respect needs to be mutual. A lot of IMOs and companies are now focusing on the players that are treating them as partners. So, let's summarize: We have a declining number of agents in our business and it is declining at a rate that the industry has never seen before. We have 10,000 boomers turning 65 each day and in need of the products and services we provide. At The Ohlson Group, we believe that these are the best of times in our industry. There will be big winners and also big losers. It just depends on how you view this situation. I will close by quoting a great motivational speaker, "The only thing that's stinkin' is your thinkin'." Get on the right side of this story. Give us a call today. |
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