A Multi-Pronged Approach To Success

Things move so swiftly today. There is also the "idea de jour" regarding business success. Many are quick to point out that what you were doing yesterday may no longer work today and times are changing. While this is true, more than just one practice should be done when approaching new prospects, or even when selling to clients. You see, the successful marketer has a multi-pronged approach to his or her marketing. Let's look at what many are deploying in their marketing arsenal.
 
First off, the successful advisor is totally accountable for developing their clientele. Their clients hear from them on a monthly basis, with quality content that comes via email. We all know that the most expensive sale you ever make is the first one. And just because the new client gave you $100,000 for the annuity, that doesn't mean that they fully trust you. They are now going to watch and see how you follow up on the promises you made. You see, there is probably additional money in their wallet and plenty of problems to solve and dreams to be completed. But they expect service too. When they see you act in the way they expect, they will load you with referred leads, which have the lowest acquisition cost.
 
Compelling direct mail can stand out in the mail box, and yes, it still works. But, it has to have a call to action where the reader wants to engage.
 
Seminars? Of course they still work, but like the direct mail piece, they need to be compelling and attractive. There must be answers to questions that your target audience member really thinks about. We have done a lot of research and we can share those top-of-mind questions with you. Such as, "Meal or no meal?" or "Time of the seminar?" Lots of questions to be answered and we have the answers.
 
How about text messaging? Do you ever text your clients? Think about it...

Let's face it: You need the mindset to grow, money to invest, and a commitment to get referrals. We can provide you with the tools, presentations, approaches, content and more. You just need to have the attitude and the aptitude, as well as a mutual respect for each other. It's that simple! Set up an appointment to see just how great this partnership could be.

Set Up An Appointment

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Until next time… good selling!
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Raymond J. Ohlson
Founder & Retired CEO
Ohlson Group
​1-877-844-0900