Increase Your ROI Investment

Okay, do I have your attention? This is the time of year that agents and advisors are looking at their marketing plans and the return on their investments. A marketing plan is a combination of strategies and tactics.

The “strategy” section is how you are going to communicate your value proposition to the consumers. The “tactic” portion is how we are going to get the word out. Examples are: Google leads, seminars, print ads, direct mail, and more.

After the strategies and tactics, you should continue to monitor your “ROI” and make tweaks. Ohlson Group believes you should also do monthly drips to your clients. Fresh content that is either print, video, or audio. We believe that the future for ZOOM meetings with a number of prospects will be very strong this year. We also think that ZOOM client reviews are important, and a great way to get referred leads.  

But let’s get back to the very beginning of this article. We have a robust digital lead program using a variety of sources. The advisor invests into this program. It will provide, on an average, 10-12 quality annuity leads. We average, on the low end, at least one sale at $100,000. At a commission average of 6%, this yields the advisor around a 6% return on investment! Now this is the best ROI that I have seen in many years. We have invested thousands of dollars in the program and have years of actual results. These sales are being made face to face and virtually. We lock in territories for you, but they are limited. 

So, if you are looking for a way to jump start your marketing efforts, continue with a steady flow of prospects… please contact one of our Ohlson Group marketing professionals and they will lay it out for you. Time goes by quickly… jump on this today!​

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Until next time… good selling!
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Raymond J. Ohlson
Founder & Retired CEO
Ohlson Group
​1-877-844-0900