Turtle Watch

May through October is “turtle season“ in the South Carolina low country. This is when the turtles are nesting, the eggs are being protected, and soon the baby turtles will hatch. I have my home and office on the beach and I am able to watch the “turtle people” scour the beach for nests, fill in the beach holes that were dug by children, and placing red flags and tape around the nests. Everyone on the beach has to make sure that outdoor lights are off by 10 pm in this season. Why, you may ask?

When the turtles hatch, they need to get into the ocean and they follow the light of the moon. If they see bright lights on the beach houses or business, they go the wrong way, away from the beach, and they usually perish. The turtles need to follow the light of the silvery moon, get safely to the ocean, and the the turtle begins a flourishing life. 

In our business, we are sometimes blinded by the bright lights and think that a new direction is the answer to success. Don’t get me wrong, we need to experiment with new ideas and concepts, such as digital marketing, social media and experimenting with new technology. But some things are tried and true and should not be forgotten. We need to keep our eyes on the moon, or any other guiding principle, and make sure that we don’t abandon the things that got us to where we are. You know, SCIP… Service, Credibility, Integrity and Profitability.

​So, Ohlson Group would like to be your moon, the light to keep you on track to your goals. Maybe we might be considered your navigator. So, if you need some help re-aligning your path with your goals, give us a call and find out why gents from coast to coast continue to refer to us as… a different experience.

Align Your Path

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Until next time… good selling!
​
Raymond J. Ohlson
Founder & Retired CEO
Ohlson Group
​1-877-844-0900