May through October is “turtle season“ in the South Carolina low country. This is when the turtles are nesting, the eggs are being protected, and soon the baby turtles will hatch. It's interesting to watch people scour the beach for nests, fill in the beach holes that were dug by children enjoying their day on the beach, and placing red flags and tape around the nests they have found. Everyone on the beach has to make sure that their outdoor lights are off by 10 pm in this season. Why? Allow me to explain: When the turtles hatch, they need to get into the ocean and they follow the light of the moon. If they see bright lights on the beach houses or business, they go the wrong way (away from the beach) and they usually perish. That is why the “turtle people” fill in the holes in the sand, so the turtles can follow the light of the silvery moon and get safely to the ocean. Then, life goes on and the system will continue. What has this have to do with our business you might be asking? In our business, in life, or in any profession, we are sometimes blinded by the “bright lights” and think that the new direction is the answer to success. Don’t get me wrong, we need to all experiment with new ideas and concepts as the world is continually changing. Digital marketing, social media, and technology are good examples. But, some things are tried and true and should not be forgotten. We need to keep our eyes on the moon (or any other guiding principle) and make sure that we don’t abandon the things that got us to where we are. You know, SCIP… Service, Credibility, Integrity, and Profitability. Ohlson Group would like to be your moon, the light to keep you head-on to your goals. Maybe we might be considered your navigator. If you need some help re-aligning your path with your goals, give us a call and find out why agents from coast to coast continue to refer to us as… a different experience.
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