The First Sale Is The Hardest And Most Expensive

I believe this holds true for about anything a person is trying to market or sell. If you believe in the “10/3/1” formula, then you know what I am talking about. You know, you get 10 leads, make 3 appointments and it typically results in one sale. Now, I agree that the formula is for the average salesperson. Many of you do much better than that.  

Once the first sale is made, we all work for referrals and additional business from the new client. Wait, I think I should back up for a second. We all seem to use the term “client” a lot when describing the first sale. I believe that the first sale makes them a customer. Our future actions will determine as to whether or not they become a client. Let’s investigate:

Most experts believe that the first sale means that the consumer is trusting you with part of their assets, not all of them. They will then observe how you keep the promises that were made and the additional value that you bring to them. That is where we think we can help. We provide ample services designed to retain clients and help you provide the best services to them. We provide content that you can drip on your clients and prospects on a regular basis. We assist you in helping clients and prospects go to your website, and if you don't have one, we can develop and manage the website for you. In summary, we assist you in your efforts to be the “go to” person when considering additional purchases. This also helps you get the referrals that you desperately want.

So, let’s think about it. We have the digital marketing program to generate and provide you with bona fide leads at one of the best costs in the industry. Ladies and gentlemen, the cost to obtain the second sale and referred leads is very low. In summary, if you want to increase your sales, lower your acquisition costs, and be the  go to person in your area, you need to speak with one of our marketing consultants. Territories are still available. ​

Claim A Territory

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Until next time… good selling!
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Raymond J. Ohlson
Founder & Retired CEO
Ohlson Group
​1-877-844-0900