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Legacy Growth While You Sleep

8/14/2025

Comments

 
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To all the agents in the field, we are in a unique position with this high-interest rate environment, our annuity products continue to be key pieces of the retirement planning puzzle.

We've talked recently about refinancing your clients’ retirement - and that’s still a hot topic, and I encourage you all who are reading this to go back to your existing client files and locate annuities that were written during the low-interest rate environment. You may be, as the TV commercial says, sitting on a gold mine!

This week, however, I wanted to highlight how annuities can be a huge component for wealth transfer and legacy needs that many of your clients and prospects are likely seeking – a death benefit guarantee that allows them to have peace of mind.

So, let’s look at what’s out there for you to help your clients build a legacy:
​
Single Premium Life Insurance – in most cases, these products offer simplified underwriting and no exams. Our top carrier in this arena has an online application and quick online underwriting. These SPL products not only provide a tax-free death benefit – they also come with strong guarantees while your client is living. These benefits include a tax-free payout if the client develops a chronic illness or requires care at a nursing home. These products also provide a guaranteed return of premium features.

Now, let's take a look at annuities for a moment and how they can help provide a legacy for your clients’ beneficiaries. There's a new kid on the block per se, and this product offers an instant 40% guaranteed boost day one to your clients’ death benefit account value. What a way to open a conversation …
 
“Hey Mr. or Mrs. Client, I have a safe money product that protects you from the risk of market downturns and provides steady, safe growth when the market goes up – and by the way, this product comes with a 40% boost to your death benefit account value on day one!”

This fixed indexed annuity (FIA) comes with a 40% “boost” with no fees. The boost, a new twist on premium bonuses, allows the carrier to provide higher crediting (caps, participation rates) than a traditional premium “bonus” FIA.

This is just one of several fixed indexed annuities with strong death benefit guarantees built in. If you are looking for good FIAs with strong death benefit features, give us a call and we can help you navigate the FIA landscape and find the best fit for your case.

Now – let’s talk about annuity rates for a moment …

I know I may continue to sound like a broken record; however, I have come to realize that many agents, me included, are becoming used to these high interest rates and high premium bonuses on 10-year surrender FIAs, however it's important to remember that this is not the norm throughout history. Now is the time to set up periodic reviews and hammer home the safe money story!

Lastly, if you are reading this and looking for a way to generate new prospects – we have your back! We have an annuity lead program available to Ohlson Group agents and continue to see success in this program. One of the lynchpins of our lead program is the branding we provide.

Any agent who writes business with Ohlson Group is automatically enrolled in The Safe Money Places Agent Network. In the independent producer space, having a National Brand that has been around for over a decade is meaningful. There’s no cost to join and we can build you a Safe Money Places-themed website, just by submitting your annuity and life business through Ohlson Group.
 
So, feel confident knowing that you can be the hero in this retirement adventure! You’ve got the shield —which is the FIA that protects clients from risk of loss and provides tremendous upside potential. You've got the Swiss army knife product which is single premium life insurance. And you've got the backing of a national brand, The Safe Money Places Agent Network. Be the knight in shining armor and capitalize during this high-interest rate environment.

These rates won’t last forever – so go out and make a difference in someone’s life by protecting their hard-earned nest egg.

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Until Next Time – Good Selling! 

​Joseph R. Ohlson LUTCF
President
1-877-844-0900
[email protected]
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