It's All In The Spoken Word

It's not always what you say, but how you say it. You know what I am talking about. Let me give you an example. One could tell his wife, "You have a face that makes time stand still." She will love it. Or, you can say, "You have a face that could stop a clock.” That's not going to get you any awards. You might mean the same in both statements, but the results will be very different.

Here is my point... Are you losing sales due to sub-par communication, presentation, and comprehension skills? Well, fixed index annuity sales are rocketing through the stratosphere. Are you experiencing that same level of success? Or are you wondering when, and if, you will make your next sale. Let me give you a tip from a pretty good salesperson with lots of experience (that would be me).

Stories make sales. It allows that prospect to visualize what you are presenting. We sometimes spend time talking about volatility controls, spreads, fees etc. There is so much in the presentation. However, the client might be more interested in a reasonable rate of return, protection from a market collapse, an income that cannot be outlived, and maybe a little extra payout in the event of a chronic illness. Maybe they would like to speak with you about at least covering their essential expenses with an annuity.

We are so lucky today. We have a product that the world embraces if presented correctly. And if you're not a good storyteller? That's okay because it is a learned skill. We can put you in the "story business” by giving you a storybook to read. We have presentations on Personal Pension Plan and Worry Buckets to name a few.

Give one of the guys in the office a call at 1-877-844-0900 and let us show you some stories. It's not a fairytale; It's non-fiction. Don't delay and call today!

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Until next time… good selling!
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Raymond J. Ohlson
Founder & Retired CEO
Ohlson Group
​1-877-844-0900