Life Insurance Sales are Blazing – And Annuity Demand Remains Strong! According to LIMRA, life insurance premiums were up 8% year-over-year in the first quarter of 2025, totaling $3.94 billion in new annualized premium. Even better? The total number of life policies increased by 1% compared to Q1 of last year. It’s clear—more families are seeing the value of life insurance, and you’re in a great position to help them. Whether it is a tax-free death benefit to leave a legacy, or a policy designed to build cash value for tax-free withdrawals down the road, Americans are seeking protection and security and the statistics prove this. Here at The Ohlson Group, we’re proud of our top-tier life insurance department—and we’ve got a big in-person life insurance bootcamp on June 19th, at our headquarters. If you haven’t signed up yet, we’d love to have you here. It’s going to be an energizing, idea-packed event that will help you grow your life business. Levon Justice, Director of Life Insurance Sales, will be leading the meeting and we have a terrific line-up of presenters accompanying him as well. To register for the in-person life insurance bootcamp, click here. Now let’s talk annuities—still red hot. First quarter annuity sales came in at $98.2 billion, according to the latest Wink Sales & Market Report. Demand remains strong. Athene led the way as the #1 carrier in overall annuity sales with a 9–10% market share. With global uncertainties, market volatility, and ongoing tariff discussions, clients are craving guarantees—guaranteed income, guaranteed protection, and guaranteed legacy planning. Whether it’s lifetime income, tax-free death benefits, or leveraging life insurance as an asset, there’s no better time to have those conversations. At The Ohlson Group, we’ve got your back. Our team of case design pros and product experts are just a phone call away, ready to help you win your next case. And one last thing—don’t forget about our annuity and lead generation program. It continues to deliver results and fuel production. If you want in, or need more details, contact us today. |
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