Fasten Your Seatbelt

While flying the other day and we starting hitting some turbulent air. I looked up at the fasten seatbelt sign as the pilot said to stay in our seats while we go around the weather. So, of course I complied. But it got me thinking about a message we might want to be giving our clients and prospects.

We could say something like, “Fasten your seat belts while invested, because at some point, we will hit some market turbulence and volatility.” But, instead of advising them that an oxygen mask will drop or that they can use the cushion as a flotation device, we can tell them the following, “During this turbulence, all monies in a Fixed Index Annuity will be protected from loss of principal and previous gains.”

Now, can I continue to talk about airline experiences? A few months ago, we were flying back to Hilton Head from Indianapolis and ran into some rough weather. The pilot was a pro and we circled quite a bit waiting for further directions. He then advised the passengers that we were going to make a stop in Savannah to get some fuel, as he was afraid that we might run out of gas.

So we landed, gassed up, and were on our way without a hiccup. Well, let's remind the client that they won't run out of gas with a Fixed Index Annuity. The gas we’re are talking about in this case is lifetime income. It doesn't matter how long you live, or the weather situation, your income is guaranteed until the day you die.

So, for the passengers with the Fixed Index Annuity, sit back and enjoy the flight, as we will be landing shortly.

More Sales Tips

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Until next time… good selling!
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Raymond J. Ohlson
Founder & Retired CEO
Ohlson Group
​1-877-844-0900