Embracing the AI Revolution in the Annuity Business

​When I started in this business 20 years ago, I remember a lot of agents saying things like, “Don’t email me — just send it in the mail.” And at the time, that was normal. But looking back, it sounds crazy, doesn’t it?

The same thing happened with websites. I had agents tell me, “Yeah, I’ve got one, but it doesn’t do anything for me.” Today, of course, everyone knows you need a website — if for no other reason than to show people you’re a real person and a legitimate professional.

Now here we are again, standing at the next big shift. This time, it’s artificial intelligence.

AI Is the New Email Moment

There are now ChatGPT-style softwares built specifically for the fixed indexed annuity market! These tools can analyze cases, build comparisons, explain complex products, and even create custom reports in seconds. Incredible and incredibly accurate.

And guess what? The smartest agents — the ones writing big numbers and staying ahead of the pack — are already using them. Many have been using these tools for a couple of years.

Just like back in the early 2000s with email and websites, we’re seeing the same pattern. Some people resist. Some people say, “I’ll wait and see.” But the longer you wait, the faster you fall behind. The pace of technology improvement is coming with such velocity that it no longer moves linearly - it moves exponentially.

Like It or Not, It’s Here

​Whether you love AI or you hate the idea of it, here’s the truth: it’s not going anywhere. It’s only going to become smarter, faster, and more deeply embedded in everything we do — from underwriting to marketing to case design.

The difference between the agents who thrive and those who get left behind is adoption. Invest in yourself and learn to use these tools now. You still have time to get squared away and up to speed.

Here’s the Good News

​You don’t have to figure it out alone. At The Ohlson Group, we’re already using this technology every day — and we can show you how to leverage it to grow your business, protect your clients, and stand out in your market.

Whether it’s through AI-driven software designed for annuities, or through platforms like ChatGPT and other emerging tools, we’ll help you apply it the right way — efficiently, ethically, and profitably.

This is the next great evolution in our industry. You can either fear it… or use it to your advantage. Here at The Ohlson Group, we are embracing this tech revolution while maintaining our personal touch. 

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​Until Next Time – Good Selling! 

​Joseph R. Ohlson LUTCF
President
1-877-844-0900
[email protected]