Customer Acquisition Cost Evaluation

I have to admit, I really enjoy watching Shark Tank on TV.  Mark Cuban, an investor on the show and an Indiana University grad, always asks the presenters what their customer acquisition cost is. You know, we all have that dilemma. We want leads, appointments etc.

Many of you have done consumer steak dinners, use direct mail, and might be using the Ohlson Group Digital Marketing annuity lead program. We, The Ohlson Group, look at these costs the same way as we try to attract the best agents (like you) to write business with us.  So, what is the reason for this writing?  Please read on.

We, in the financial services business, now have a tremendous way to lower our client acquisition cost. It is called ”The MYGA”, the multi-year guaranteed annuity. I have heard some of you say that the compensation on the MYGA is too low but, I will challenge that thinking. It is the easiest door opener, the easiest discussion starter, and the easiest product to sell that we have seen in decades!

Volatility, market tanking, recession on the horizon, debt ceiling, and geopolitical events make the consumer nervous. The MYGA, with rates outpacing CD’s, is truly “The Safe Money Places” haven for the consumer.

Call your prospects and clients, tell them about this beautiful product with great rates and a perfect parking place for their safe money! Want to know more and find out where the best rates are? Of course you do. Click for an appointment with one of our Marketing Directors.

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Until next time… good selling!
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Raymond J. Ohlson
Founder & Retired CEO
Ohlson Group
​1-877-844-0900