Valuing Our Annuity Agents at Ohlson GroupWe understand that our agents are the backbone of our success. We are a boutique IMO and our success is fully contingent on building real relationships and fostering a partnership with our producers. Sounds simple, however we’ve come to notice that not all IMOs feel this way. Many will not work with agents unless they are $10 million+ producers. Does your IMO give you the attention you deserve? Or do you feel like you are just a “number” to them? As the old beach music lyrics remind us, “you're more than a number in my little red book,” emphasizing the importance we place on personal relationships and individualized support! Expertise of Nick and Joe OhlsonNick Ohlson and Joe Ohlson are not just leaders; they are annuity experts who have transformed Ohlson Group into a recognized name in the industry. Their extensive knowledge of annuity products and market trends allows them to guide agents in navigating complex financial landscapes. Under their leadership, the firm has reached new heights, driven by a commitment to education, mentorship, and client-focused solutions. The Role of Levon Justice In addition to the Ohlson brothers, Levon Justice brings a wealth of experience in life insurance expertise. His deep understanding of risk management and financial planning complements the annuity-focused strategies at Ohlson Group. Levon's insights enable agents to provide comprehensive financial solutions that meet the diverse needs of clients. This collaborative approach ensures that our agents are well-equipped to serve their clients effectively. The Safe Money Places Agent NetworkOur firm prides ourselves on having a brand that agents can confidently associate with: The Safe Money Places Agent Network. This network is not just a label; it's a commitment to providing safe, reliable investment options for clients seeking stability in an uncertain financial world. Our agents can rely on this brand to enhance their credibility and attract more clients. Annuity Lead ProgramIntegral to our success is our robust annuity lead program. This program is designed to streamline the process of connecting agents with potential clients. By providing high-quality leads and ongoing support, we ensure that our agents can focus on what they do best—building relationships and offering expert advice. The synergy of the Safe Money Places brand and our lead program creates a powerful platform for growth and success. ConclusionAt Ohlson Group, we recognize that our annuity agents are more than just numbers—they are valued partners in our mission to provide exceptional financial solutions. With the guidance of Nick and Joe Ohlson, along with the expertise of Levon Justice and the back office team led by Annie Konopka and Makayla Weakly, we continue to elevate our services and support our agents. Together, we are building a future where financial security is accessible to all, backed by a brand that stands for trust and excellence. Call us today at 1-877-844-0900 or e-mail us at [email protected] and let’s talk!
Meet Joe and Nick OhlsonJoe and Nick Ohlson are not just brothers; they are the driving force behind Ohlson Group, a boutique IMO dedicated to empowering agents at all levels of production. Their journey in the insurance industry began under the mentorship of their father, Raymond J. Ohlson, whose impressive career spanned over 40 years. Ray’s experience ranged from being an agent to serving as president of an insurance company, culminating in the founding of Ohlson Group. His legacy is one of dedication, integrity, and a deep understanding of the insurance landscape, lessons that Joe and Nick carry forward every day. At Ohlson Group, Joe and Nick have developed a unique approach to supporting agents that big IMOs often overlook. While they of course appreciate their top producers, including those generating $30 million in annuities, their true passion lies in helping $1 million to $5 million producers. They believe that every agent deserves the tools and support necessary to grow their business, and they have tailored their services to meet the needs of these often-ignored professionals. Annuity Lead Program and Robust Bonus ProgramsA key component of their strategy is the innovative digital annuity lead program. This program is designed to provide agents with high-quality leads that are not only plentiful but also targeted to enhance conversion rates. By focusing on effective lead generation, the Ohlson brothers help agents increase their annuity production and close more sales. This lead generation program is complemented by a robust agent annuity commission bonus, rewarding hard work and dedication while incentivizing agents to achieve their sales goals. Unique Branding OpportunityBranding is another critical element of the Ohlson Group's success. Through their partnership with www.safemoneyplaces.com, Joe and Nick empower agents to establish a strong online presence. This platform helps agents position themselves as trusted advisors in the financial services sector, attracting clients and enhancing their credibility. Why Should You Partner with Ohlson Group?The Ohlson brothers’ love for the business is evident in every aspect of their work. They are passionate about building relationships with agents and providing the support necessary to help them succeed. Their commitment to nurturing talent and fostering growth reflects the values instilled in them by their father, ensuring that Ohlson Group continues to thrive as a family-run business dedicated to excellence. In a competitive industry, Joe and Nick Ohlson stand out not just for their knowledge and expertise, but for their unwavering dedication to helping agents at all levels reach their full potential. Their unique approach, rooted in family values and a commitment to service, ensures that Ohlson Group remains a vital resource for annuity producers seeking to elevate their care. We Want to Get To Know Your Business and Goals That’s exactly what many think is possible with accumulation products that also offer living benefits. The truth is that an income, living benefits and death benefits all come from the same pool, they are just accessed at different time and through different triggers. The answer, of course, is no. That said, this is exactly what some clients may think is possible with the “Swiss Army Knife” approach to Indexed Universal Life case design. The typical illustration, regardless of the illustrative rate used, displays the maximum level income possible. One of the underlying assumptions in that illustration is nearly always the use of participating loans. While there is nothing inherently wrong with that approach, it does become a problem when the policy’s living benefit features are an important part of the sale. When considering these products, most clients will undoubtedly be attracted to the value proposition of a single product that offers death benefit protection, supplemental retirement income and a backstop of benefits should they need care later in life. What they don’t understand, unless the advisor takes the time to fully explain policy mechanics, is all of these benefits effectively come from the same pool of money. Their expectation is that they have all three of these benefits and that they are independent from one another. The living benefits, in their mind, are in addition to any income they may take from the policy. The reality is that the use of loans to take income out of the policy effectively eliminates the client’s ability to access the living benefits like a Chronic Illness or Long-Term Care Accelerated Benefit Rider (ABR). The primary reason behind this is in the fine print of these riders. Virtually all of them include a provision that requires a partial repayment of any outstanding loans with each benefit payment under the ABR. Even with a modest loan balance, the end result is a net payment to the client, reduced by the loan repayment, that is less than the income they are already taking from the policy. In addition, most ABRs have a provision that forbids taking loans and benefits under the ABR in the same year. Clients have to take one or the other. Figure 1, below, demonstrates how quickly an outstanding loan balance becomes an issue: The net benefit from the ABR can fall below that of the income they are already taking as quickly as the 4th year of the income phase. This essentially eliminates any increased income from the ABR, exactly the opposite of their expectation. Fortunately, there is a solution. It requires changing the way income is illustrated and ultimately taken from the policy. Rather than illustrate income via loans from day 1, illustrate income via withdrawals to basis before any loans are taken. This immediately defers the onset of one of the factors driving this issue: The accumulation of a loan balance that has to be repaid when on claim.
This is but one of a handful of case design and management best practices to follow as well:
As effective as those strategies may be, they do not truly address the underlying issue of all policy benefits coming from the same pool of money. For the client who truly wants all three of these benefits, a multi-policy solution that addresses all three needs is undoubtedly going to be a superior solution. It will, however, require a greater financial commitment, which some clients may not be able or willing to make. If that’s the case, then a properly structured and managed single product strategy is a great start to managing these planning risks. |
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