While flying the other day and we starting hitting some turbulent air. I looked up at the fasten seatbelt sign as the pilot said to stay in our seats while we go around the weather. So, of course I complied. But it got me thinking about a message we might want to be giving our clients and prospects.

We could say something like, “Fasten your seat belts while invested, because at some point, we will hit some market turbulence and volatility.” But, instead of advising them that an oxygen mask will drop or that they can use the cushion as a flotation device, we can tell them the following, “During this turbulence, all monies in a Fixed Index Annuity will be protected from loss of principal and previous gains.”

Now, can I continue to talk about airline experiences? A few months ago, we were flying back to Hilton Head from Indianapolis and ran into some rough weather. The pilot was a pro and we circled quite a bit waiting for further directions. He then advised the passengers that we were going to make a stop in Savannah to get some fuel, as he was afraid that we might run out of gas.

So we landed, gassed up, and were on our way without a hiccup. Well, let's remind the client that they won't run out of gas with a Fixed Index Annuity. The gas we’re are talking about in this case is lifetime income. It doesn't matter how long you live, or the weather situation, your income is guaranteed until the day you die.

So, for the passengers with the Fixed Index Annuity, sit back and enjoy the flight, as we will be landing shortly.

It is not unusual for seasoned annuity agents to allocate upwards of $6,000 per month toward marketing. Having helped agents with annuity cases on a daily basis for over 15 years, the number one question I always get is, “What is the best lead source for annuities?” This used to be a tough question for me to answer and I generally would send a list of the best lead vendors that specialize in annuity marketing.
 
About five years ago, my brother Nick and myself decided to try to find a better mousetrap. We entered into the world of lead generation! We hired experts as consultants and tapped our digital marketing team to run this program and to learn everything they possibly could about utilizing search engines, like Google, to obtain high-quality annuity leads.
 
It took several months, and thousands of dollars, to find out what worked and to find an optimized way of keeping costs low. Around late 2017, our stellar digital marketing team had become internet lead experts. In early 2018, we were proud to announce to the agent field force that we were selling high-quality, fresh annuity leads at wholesale cost!
 
The ability to sell annuity leads at wholesale cost (since we do not mark up our leads like lead vendors have to) has been an integral part of what makes Ohlson Group standout. Since we are an IMO and not a lead vendor, we make money from overrides. This business model incentivizes Ohlson Group to continuously monitor our lead program and enhance and improve it on a regular basis.
 
These at cost annuity leads are a part of a much larger branding program that we call The Safe Money Places Agent Network. Any agent that writes meaningful business becomes a member of the network. We create an agent website, where the agent owns the domain, and we have a drip e-mail follow-up program. Not only do we drip market to your leads, we also can run a drip e-mail program that automatically sends monthly e-mails to all of your clients and prospects.
 
So, give us a call today at 1-877-844-0900 or schedule an appointment through our Calendly time to speak. We have several territories available, however as you can imagine – they are going fast!