First off, the potential number of lives that could be lost is staggering. And, fighting a virus without a vaccine or proven treatment is so foreign. Plus, this is the only time that we had to shut down an economy to save American’s lives. Think about it… we had to shut down an economy… on purpose. And, there will be cruel consequences. There will be many jobs that never come back, many businesses that will file bankruptcy and never return. And, retirees and near retirees that were heavily exposed to equities might not have time to recover, and their lifestyle will be changed for the rest of their lives. But, we are America, and we will recover. The stimulus packages will place some money in pockets, increase un-employment benefits, provide cash assistance to businesses of all sizes and also offer additional protective measures. This is when America shines. And, this is when the financial professional can shine and help Americans. But, if he/she will only understand that this is “the new normal.” I will explain.
I am sad to say that it will be a long time before handshaking comes back into vogue. I am half Italian and will miss all the hugs and kisses. I also think that, in the near and mid term, retirement dinner workshops will not have the attendees that you might need to be successful. But, especially in the “safe money” arena, Americans want to know about the products that we have to keep their portfolio safer. They want to talk to you now. They want to see you now.
So, the “new normal” says that you need to learn how to work with tools like GoToMeeting, Zoom, FaceTime and others. If you think you can wait this out… I say you are wrong. The financial pros that see this need and opportunity are on this now. So, what should you do? Need help… call us. We have the marketing, research and education to assist you in addressing your clients concerns, obtain new prospects and increase you sales and profits.
Okay, enough of this. If I need to sell you on the fact that things have changed… then there is nothing else I can do. Want to run with an IMO that has the best “Young Guns” and a few older battle tested and victorious warriors like me, than give us a call at 1-877-844-0900 and set up a phone appointment. What do you have to lose? Maybe your business if you don’t make some changes.
Thanks for your time, your business, and until next time… good selling!
Raymond J. Ohlson, CLU, CRC, LACP
President and CEO
The Ohlson Group