This stat really threw me back into my seat. But, I thought of some of my friends, whose wives are still living, knowing that their wives will not be in good shape if her husband passes prior to her. There are many reasons for that, but the bottom line is, there won't be enough money to keep the wife in the world that she has become accustomed to. The man will continue to work at something until he drops. But, chances are the husband will go first and for the first time the wife will get a real look at the financial picture. So, how can we help? Read on.
We have to step in and assist with dream completion. There is only one cure in most cases - the husband needs more life insurance. Yep, that is all he can do. He doesn't have enough money (and can't risk it), and not enough time. We have all seen this.
So, give your client or prospect the tough love that is necessary. Buy life insurance and give your spouse something to remember you by. Or, do nothing and we will hear him being cursed by the wife after all the excitement, mourning and friends have left.
Help complete their dreams and until next time... good selling!