Okay, I must admit, I have a large percentage of my assets in equities. Now, I don't need the money real soon and I love what I do and (God willing) I will continue to work and earn income. And, if history repeats itself (and it should) the market will come back and a lot of money will be made, but the question is when.
Now, these times have always been tremendous times for "Safe Money Products." It’s time to get back with your clients and ask them "How much can you afford to lose?" If they are desirous of income, the income riders give them safety and an income they can never outlive. Maybe it is time to take a little money off of the table. Now, I am not giving investing advice, but ask your clients if they are feeling good today or do the need some Tums.
Granted, we have had a great run, this was expected but now the moaning begins. What to do…
Talk about our Safe Money products. And, there is a way to "recover losses" quickly. How? Here is the deal… single premium life has a "loss recovery" side to the product. If the money your client has is in an account to be passed down, then use the single premium life and increase the value via the death benefit - this is ultimate leverage. Plus, you can get one with accelerated benefits.
First job is a call to the client to line up a review. Next step, after you get the info, is to call us and let us do a personalized "loss recovery" plan for your clients. So, as they said in The Godfather, "What are you going to do, Pop?" Get on it now... this is good for everyone.
Until next time... good selling!