When the turtles hatch they need to get into the ocean and they follow the light of the moon. If they see bright lights on the beach houses or business, they go the wrong way (away from the beach) and they usually perish. That is why the “turtle people” fill in the holes in the sand so the turtles can follow the light of the silvery moon and get safely to the ocean. Then, life goes on and the system will continue. Well, what has this have to do with our business… you might be asking?
In our business, in life or in any profession, we are sometimes blinded by the “bright lights” and think that the new direction is the answer to success. Don’t get me wrong, we need to all experiment with new ideas and concepts as the world is continually changing. Digital marketing, social media, and technology are good examples. But, some things are tried and true and should not be forgotten.
We need to keep our eyes on the moon (or any other guiding principle) and make sure that we don’t abandon the things that got us to where we are. You know, SCIP… Service, Credibility, Integrity, and Profitability. So, The Ohlson Group would like to be your moon, the light to keep you head- on to your goals. Maybe we might be considered your navigator.
So, if you need some help re-aligning your path with your goals, give us a call and find out why gents from coast to coast continue to refer to us as… a different experience.
Until next time… good selling!
Raymond J. Ohlson, CLU, CRC, LACP
President and CEO of The Ohlson Group