The content should be a combination of print, audio and video information. Information that is helpful to people near, or already in retirement. This should go out at least once per month. But, in situations where there are new prospects via leads or seminars, they should go out once per week for a month.
But, how can you be expected to develop this content on a regular basis? The answer is simple… let us do it for you via membership in the Safe Money Places Agent Network.
Let’s say you plan a workshop and 50% do not show up? Don’t waste your money and just ignore those people. Let us start the dripping. Same thing with digital or direct mail leads that respond, but don’t take your calls? Warm them up with quality content. We are doing this for some of our most successful advisors and agents. The “ROI” on this is incredible. There’s much more to this, and too much to place in this commentary.
So, call one of our marketing consultants and schedule a phone appointment to see if “the drip” is right for you. I know that it works. Give us a call at 1-877-844-0900 and find out why agents from coast to coast continue to refer to us as... a different experience.
Until next time… good selling!
Raymond J. Ohlson, CLU, CRC, LACP
President and CEO of The Ohlson Group