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The Hurricane Will Never Hit Us

10/17/2016

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​That's what we have said for years.  Ann and I have a second home on Hilton Head Island. Wow, we were lulled to sleep regarding the possibility of a storm ever hitting our island. And why shouldn't we feel that way?  We have evacuated the island twice since purchasing the Villa in 1980.  The storms always seemed to bump off of Savannah, GA and then head north to wreak havoc on Charleston, SC and then up to the Outer Banks in North Carolina.
 
Well, this time it hit the island ... Head on … with the eye of the storm.  This "low country area" (called that due to the fact that we are below sea level) picked up 14 inches of rain and had 110 mile-per-hour wind. Thankfully, we were home in Carmel, Indiana. But, we were glued to the weather station. So, what happened next?
 
Well, they just started letting residents on the island today. Water and electricity was shut off for four days, thousands of 100-year-old oak tress destroyed, docks, piers, stores, homes and boats were splintered and destroyed. And, the couple that owns the villa next door had windows blown out, and suffered severe damage. Why them and not us with the damage?  I think it all comes down to insurance.  Let me continue.
 
No, I am not talking about flood, hurricane or content coverage -  I am speaking of "hurricane windows and sliders".  We decided it was time to upgrade to hurricane-proof windows several years ago and had them installed. I hated paying the price (premium) but knew that danger (a claim) might occur and we wanted to be protected. We will be heading down to the island to begin cleanup in the yard and around the villa. But, everything is standing and it could have been much worse. So what does this have to do with our business?  Please read on.
 
We have clients that feel as though they want to continue to take big risks with their retirement money and they don't have the financial back-up plan that would allow them to continue to “roll the dice”.  They need an annuity with an income rider.
 
Good times, bad times, storms or sunshine. We provide guaranteed growth and an income they can't out live.  What about sickness?  Sickness ... home health care ... nursing home?  Of course most clients don’t ever want to believe that this could happen to them. But, a chronic Illness “storm” will wipe them out financially. So, no they don't want to pay the premium even though the storm warnings are out there. But, if they are not protected and the financial storm hits, someone else will have to pay the Piper for their negligence.
 
So, go out and spread the word.  There is a storm brewing, somewhere and it could strike at any time. We just don't know when. It is time to speak with them about asset-based annuity and life products with the chronic illness, LTC-like, accelerated benefits. There is no better time to tell our story than after the storm. And, our clients all know someone that was unprotected in a financial storm. Until next time...good selling
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