I believe this holds true for about anything a person is trying to market or sell. And, if you believe in the “10/3/1” formula… 10 leads, get 3 appointments and one sale, then you know what I am talking about. Now, I agree that the formula is for the “average” salesperson. Many of you do much better than that.
So, once the first sale is made, we all hope for referrals and additional business from the new client. I think I should back up for a second. We all seem to use the term “client” a lot when describing the first sale. I believe that the first sale makes them a customer, and our future actions will determine as to whether or not they become a client. Let’s investigate:
Most experts believe that the first sale means that the consumer is trusting you with part of their assets… not all of them. They will then observe how you keep the promises that were made, and the additional value that you bring to them. That is where we think we can help. We provide the financial professional with content that will be dripped on your clients (and prospects) on a regular basis. We assist you in having clients and prospects go to your website. We develop and manage the website for you. Your client gets a subscription, courtesy of you, to “Safe Money News” with great information that is of importance to your clients. In summary, we assist you in your efforts to be the “go to” person when considering additional purchases. This also helps you get the referrals that you desperately want.
So, let’s think about it. We have the digital marketing program to provide you with bona fide leads at the best cost in the industry. We will build or alter your site if so desired. We write the content, and also provide audio and visual content to be sent to your clients and prospects. Ladies and gentlemen, the cost to obtain the second sale and referred leads is very low.
In summary, if you want to increase your sales, lower your acquisition costs, and be the “go to person” in your field, I think you need to speak with one of our marketing consultants. Territories are still available.
So, once the first sale is made, we all hope for referrals and additional business from the new client. I think I should back up for a second. We all seem to use the term “client” a lot when describing the first sale. I believe that the first sale makes them a customer, and our future actions will determine as to whether or not they become a client. Let’s investigate:
Most experts believe that the first sale means that the consumer is trusting you with part of their assets… not all of them. They will then observe how you keep the promises that were made, and the additional value that you bring to them. That is where we think we can help. We provide the financial professional with content that will be dripped on your clients (and prospects) on a regular basis. We assist you in having clients and prospects go to your website. We develop and manage the website for you. Your client gets a subscription, courtesy of you, to “Safe Money News” with great information that is of importance to your clients. In summary, we assist you in your efforts to be the “go to” person when considering additional purchases. This also helps you get the referrals that you desperately want.
So, let’s think about it. We have the digital marketing program to provide you with bona fide leads at the best cost in the industry. We will build or alter your site if so desired. We write the content, and also provide audio and visual content to be sent to your clients and prospects. Ladies and gentlemen, the cost to obtain the second sale and referred leads is very low.
In summary, if you want to increase your sales, lower your acquisition costs, and be the “go to person” in your field, I think you need to speak with one of our marketing consultants. Territories are still available.
 | Until next time… good selling! Raymond J. Ohlson, CLU, CRC, LACP President and CEO The Ohlson Group 1-877-844-0900 |
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