Now, I know that it is pretty tough to motivate anyone, but we can set the stage for others to motivate themselves. The same holds true for consumers. The press, television, blogs and pundits paint a less than rosy picture every morning. I get up pretty early and scan a few papers, watch Good Morning America, Fox and Friends and Mornings with Maria. Well, sometimes, it can freeze a person and make them feel as though there are no good times now and maybe not into the future. So, many times, the consumer does nothing with their retirement portfolios. So, it is up to us to be the “motivating factor” that gets them to wake up and take action.
We know that the consumer can’t hit the freeze button and protect their nest eggs. Nope, the world keeps turning, volatility is high and their retirement portfolios can be at risk. By doing nothing, the consumer has made a decision to stick their heads in the sand and just hope. But, hope alone will not get them to the promised land.
We have to assist, find out where it hurts, explore their dreams and desires and ask them what is keeping them up at night. Now, in order to do a good job, we have to get our heads on straight. We need that extra dose of “PMA” . So, take the dosage, offer one to your consumers and assist them in their quest to have a pleasant retirement. How about another motivational quote? “If it is meant to be…it is up to me”
Need some PMA help? Give Ohlson Group a call at 1-877-844-0900 as we are… a different experience.
Until next time… good selling
Raymond J. Ohlson, CLU, CRC, LACP
President and CEO
The Ohlson Group