You might wonder what got me to this topic. Well, I sat down to work at my South Carolina office and looked at all of the reeds and debris on the beach. The tides came in dangerously high. They approached the new dunes developed by nature and the new snow fences erected after Hurricane Matthew. The waves are exceptionally high, and there is a small craft warning. As I am writing this, I see people walking the beach undeterred. All will look okay in a couple of days but there is, and will be, additional beach erosion which lowers our guard against a major storm. So, what does any of this have to do with the financial services business? Please read on.
Years ago, I published my second book, “Waves of Change” and wrote regarding changes to our business, personal and family lives. I am continuing that concept with “King Tides.”
The King Tides are changes that are happening to our industry, the consumer, the economy and world events. Like the tides, they are predictable and we at The Ohlson Group have been watching and have the protection that you need and the opportunities to ride the waves to prosperity and good times. Simply put, all areas of marketing, research and education are changing. Consumers are getting the info they desire online. They view your website as ”who you are.” We can take you into the digital world while continuing to embrace the four pillars of service, credibility, integrity and profitability. S
o, looking for answers, more income and more fun? Call the family owned boutique IMO and find out why agents from coast to coast continue to refer to us as a different experience.
Until next time… good selling!
Raymond J. Ohlson, CLU, CRC, LACP
President and CEO of The Ohlson Group