In "the old days," you would make sure that your suit was top notch, your shoes were shined and your nails were trimmed. Because that was your chance to make a good first impression with your new prospects or clients. But today, your prospect has already gone on line and checked you out. They have already visited your website, and will look to see if there is any reason that they should meet with you.
So, even if you are wearing your best Brooks Brother's suit, if your website does not scream of professionalism and credibility, you might as well dress in sweats. So, if you were searching for a financial professional or vetting one, would you want to see "you" if the tables were reversed?
Bottomline, you had better have a first class site with quality content - this is a given. Will the website get you business? Probably not… unless you implement a digital marketing leg to your marketing plan. Are you able to do your own content? You will need both print and video. And, you have to distribute on a monthly basis to your clients and prospects. Are you able to handle this? For most reading this, the answers will be no. So, what should you do?
The answer is simple. Give us a call… we have it all. We will build the site, work on your marketing plan, personalize the content and deliver to your people. And, much more. So, even if you don't wear a suit and dress clothes (which I think you should) you had better have a good digital presence.
Call us today at 1-877-844-0900 OR book a time to chat with one of our marketers, and we'll get you set up and ready to go.
Until next time… good selling!