In a nut shell, marketing is what you do to prepare to sell. If you remember some of the old musicals, you might remember the "lead people” that came into town prior to the circus arriving. They got the town excited and drove sales prior to the big tent being erected. That is marketing. They sold the sizzle and created excitement. That is what we have to do in our business.
But you need a lot of stuff to make it work. Let's look at some of the elements you will need…
- A plan with timelines, strategies, and tactics
- A budget
- A combination of digital, print, and video content
- Someone to develop content
- A partner
Once all is set into motion, you will have a stream of prospects that will want what you have to offer. It takes time, but it works.
What's next? Give us a call at 1-877-844-0900 - we will become your marketing partner, and you provide the sales. We know what we are doing.
Until next time… good selling!
"A FINANCIAL ADVISOR'S GUIDE TO DIGITAL MARKETING"
Financial professionals can no longer afford to NOT be involved with digital marketing. But, the questions are always the same... “Where do I start?” and “Who do I turn to?”
This guide will show you how to: