Well, the results are in.  March reports say that Life Insurance sales were up 18.5% year over year.  And, this includes all types of life sales.  Also of interest, sale of life insurance for the population 70 and over were also up double digits. 

So, bottom line, many of your clients want more life insurance.  People are buying large sums, and also buying additional final expense policies.  And, we are having a great interest in our single premium life policies with return of premium, chronic illness benefits and double digit compensation for you.  Also, did I mention no exams and online application and approval?

I could go on and on.  Being a life insurance guy, I know that life insurance is the best “dream completion” product.  Need a refresher?  Contact us today and re-examine discounted dollars and a tax free death benefit.

This past week I had the opportunity to speak with many of our “senior” agents/advisors that have been loyal producers with The Ohlson Group for many years.  First off, I wanted to catch up, make sure they were safe, ask about how they viewed the future of their business and offered our help.  Well, did I uncover a lot of good thoughts and ideas. 

You see, these agents were always the “face to face” sellers of products.  But, they have been able to adapt and some feel that ZOOM type first interviews are here to stay.  And, most felt as though it was a good thing.  They weren’t driving to meet them or risking getting stood up at their office.  They also felt that many sales with their clients will be conducted online.  But, all of these “fully vaccinated” pros are getting back in the field across tables, and speaking with clients and prospects.  So, the future is bright.  But, let’s get back to the title of this commentary… ”You can’t quit now.”  I will explain.

These pros have always done the periodic review with their clients.  They have come to know the beneficiaries.  They made it their job and mission to meet the heirs.  So, as these products turn into death benefits, they have a great personal relationship with the beneficiaries and many of those death claims turn into new sales.  And, this is where they are getting the bulk of their referrals.  

​Ladies and gentlemen, these death claims from the products you sold are picking up speed.  Will you be there to help everyone… including yourself?  Bottom line… “You can’t quit now” because you are already in the game.

I believe this holds true for about anything a person is trying to market or sell.  And, if you believe in the “10/3/1” formula… 10 leads, get 3 appointments and one sale, then you know what I am talking about.  Now, I agree that the formula is for the “average” salesperson.  Many of you do much better than that.  

So, once the first sale is made, we all hope for referrals and additional business from the new client. I think I should back up for a second. We all seem to use the term “client” a lot when describing the first sale.  I believe that the first sale makes them a customer, and our future actions will determine as to whether or not they become a client.  Let’s investigate:

Most experts believe that the first sale means that the consumer is trusting you with part of their assets… not all of them.  They will then observe how you keep the promises that were made, and the additional value that you bring to them.  That is where we think we can help.  We provide the financial professional with content that will be dripped on your clients (and prospects) on a regular basis.  We assist you in having clients and prospects go to your website.  We develop and manage the website for you. Your client gets a subscription, courtesy of you, to “Safe Money News” with great information that is of importance to your clients.  In summary, we assist you in your efforts to be the “go to” person when considering additional purchases.  This also helps you get the referrals that you desperately want.

So, let’s think about it.  We have the digital marketing program to provide you with bona fide leads at the best cost in the industry.  We will build or alter your site if so desired.  We write the content, and also provide audio and visual content to be sent to your clients and prospects.  Ladies and gentlemen, the cost to obtain the second sale and referred leads is very low.

In summary, if you want to increase your sales, lower your acquisition costs, and be the  “go to person” in your field, I think you need to speak with one of our marketing consultants. Territories are still available.