It was lots of hard work and fun. We had to attract agents with top notch service, great products and attention to detail when dealing with our agents/advisors in the field. We also had to make sure that we treated the policy holders with the same dignity and respect that we would we want for our families. But times were different then. Direct mail worked like a charm, and we were one of the firsts to use this new method of communication... "The Fax Blast"... and in 4 color HTML. Man, did we think we were hot. We also tried something new: we started to communicate with our agents via email. We heard dire warnings from the field force saying that they would never do business with us again and that email would have us lose all the distribution. Wow, have times changed.
We started doing "one on one" interviews with stars in the business and sent them out via email. We also recruited via email with all of the great vendors in the industry. We had full page ads in all of the trade magazines, and had exhibits at all of the main trade meetings. And, as you know, we have been the "king of the emails.” Sometimes, maybe too much. So, as the number of agents in the industry continue to decline due to retirement, or DOL regulations, here we are again in 2017, "thinking like a start-up" again. May I suggest that maybe you should too? Allow me to explain…
In the “old days," you might advertise in the yellow pages, sponsor little league teams and have seminars for lunch or dinner that would attract 50-100 people. And, we had the new product Fixed Index Annuities. Life seemed simple... right. Well, now we are in the digital age and access to information has never been greater or better. Now, you might disagree with the word "better". But, I guess it doesn't matter what we think- it is what the consumer thinks. We have Home Advisor, Angie's list, Zillow, "Big Lou" selling term insurance on the radio and people claiming "I hate annuities and so should you" in major magazines and newspaper. So, if quality leads and prospects are getting harder to obtain, I suggest that you start "thinking like a startup.” So, what's needed? Let me explain.
First, I suggest that you purchase a copy of Napoleon Hill’s book, The Master Key to Riches and pay special attention to the "Master Mind Group" chapter . The Ohlson Group wants to be part of that group.
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watch our "mastermind group" video
- A great and vibrant website full l of new content each and every month. Not just print, but audio and video as well
- A consumer information site where your clients and prospects can view at their own time or place
- A system that will send this info out to all of your clients and prospects each and every month
- A positive position in Google
You also need a great sales presentation, the best in questionnaires, and a firm that will assist you in the development of plans for your prospects.
Also, the best and easiest to use DOL assessment vehicle to provide more, bigger and better sales for you along with more referred leads than you can imagine.
Finally, you need someone to help you develop your new "startup plan," and all of the above done for you at no cost out of your pocket. Sound too good to be true? Possibly yes. But why, because you haven't investigated The Ohlson Group, The Safe Money Places Agent Network and AssessBEST.
So, I encourage you to give us a call at 1-877-844-0900 or schedule an appointment to assist you in your new startup plan. It might just prove to be the most fun you’ve had in years, put a spring in your step, and have you excited about this business once again.
The Ohlson Group is still here with the best combination of youth, experience, tremendous digital marketing, and a field-tested staff ready to be a member of your “master mind group.” Let’s get this start up going… let’s talk.
Until next time... good selling!