Can I make a confession? My degree in college was Radio, Television and Motion Pictures, with a Journalism minor. So I have always taken what I learned in that discipline and tried to utilize it in the financial services business. You see, we are really performing every day. We are trying to develop a brand that separates us from the competition and builds credibility in the financial services arena. Allow me to give a few examples:
Abraham Lincoln was known as the story teller. He would try to sell congress, his cabinet, and the American people through the use of his stories. He was very successful in setting the stage, and getting people’s attention. Let’s look at television: one of my fellow Ball State University graduates is David Letterman. I must admit that he took advantage of his degree in Radio and Television more than I did. Prior to coming out to do his late night show, the crowd was warmed up, ready to greet Mr. Letterman and have a successful show. Isn’t that what we should be doing? Warming up the crowd so they are ready to listed to the “show” we’re ready to present? The answer is resounding…yes. But we aren’t David Letterman, or Abraham Lincoln. So how do we accomplish this? Please read on…
The answer is to give our prospects and clients the information in the medium they are used too… bring the message using tools that they are more likely to enjoy. We can help you on the big stage. As a matter of fact, we will send the entire production team with you on every appointment and on every sales call.
You see, at the Ohlson Group and Safe Money Places, we have developed, and are continuing to develop, short videos on products and concepts that you’re presenting every day. We have some agents who are now opening their seminars with some of our videos – much like the warm up act for Letterman. These short conceptual videos allow the consumer to get a “lay of the land” prior to your presentation, based upon their individual needs and desires. Plus, you can take this with you and have the client view on any device. Whether it’s your smartphone, your tablet, your laptop, or on their 60 inch screen at home. This truly separates you from the competition.
One more thing- are you having a rough time obtaining referrals? Then ask us about our “drip program,” where we will send your prospects and clients timely videos every 30 days. As Ringo Starr said in his song, “They’re going to put me in the movies, they’re going to make a big star out of me”. The Ohlson Group can also get you top billing at the Financial Services Marquis in your neighborhood. Give us a call if we have your interest.
Until next time… good selling!