But, we in the “insured products” line of work need to tell our clients that there can be financial storms on the horizon. And, unlike the younger generation, we “mature” Americans don’t have the time to rebuild. You see, stories help people focus on their lives. Tropical storms, freeze warnings, tornado watches and a bad flu season get people to take action.
Are you talking to your prospects and clients about the “10 day forecasts?” If not, maybe you should be. Tell them to imagine a product that allows you to share in the upside, never take a loss and have an income that is guaranteed for the rest of their lives regardless of any 10 day forecast.
Need help telling the stories? We have the books. Call us today at 1-877-844-0900 and we will help.
Until next time... good selling!
Raymond J. Ohlson, CLU, CRC, LACP
President and CEO of The Ohlson Group